Of course, there is great debate on which investments are ideal. TV pundits scream stock tips into the camera, while your sister-in-law tells you about a real estate deal that “can’t miss.” Commodities, precious metals, art, start-ups, mutual funds and foreign stocks are being discussed at the dinner table while new factory equipment, headcount expansion, marketing campaigns, and R&D are the talk of the boardroom.
As our heads spin with limitless — and sometimes conflicting — options, let’s turn to the most prolific investor of our time:
“Investing in yourself is the best thing you can do. Nobody can tax it or take it away from you ... if you’ve maximized your talent, you’ve got a tremendous asset that can return tenfold.” — Warren Buffett
Stocks can go up or down, deals can collapse. But investments in your own growth and development are the surest bet around. The cost of a book, course, seminar, personal coach, or workshop is dwarfed by the insight and knowledge it can generate. Your ability to discover new ideas, close that important deal, win new investment, get promoted, or help your community is directly linked to your ability to learn and grow.
Surprisingly, most people don’t invest in themselves. According to a study by the Jenkins Group, 42% of college graduates never read another book after graduation. Eighty percent of U.S. families did not read a book last year, while 57% of new books are not read to completion. Whether you prefer books, TED talks, live workshops, or YouTube clips, investing in yourself can quickly deliver the edge you seek.
