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Moon Cakes are Cute Now!

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Core Tip:f there were no holidays, Mid-Autumn Day is only the one festival that draws the attention of the elder people.
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If there were no holidays, Mid-Autumn Day is only the one festival that draws the attention of the elder people. As to the sweet and oily moon cake, except for gifts, it is dispensable.
But considering the large sales of LINE-related products several times before, the moon cake gift jointly launched by Maxim and LINE in Hong Kong this year might be an exception .
LINE and Maxim cooperated with each other on moon cake again with the conception of the latter's mascot: Brown Bear, KeNi rabbit, duck buns and Sally.
Whether on a long rectangular carton packaging, or small boxes each containing four metals, there are specially designed prints. (Translated by Chinainout
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Each set of moon cake gift box also comes up with an extra LINE pattern pounch, easy to carry and with a cute appearance. The package design is also very easy to reuse for fans.
As to the price, two gift boxes are only HK $ 88 each, while the price of other traditional moon cake soared relatively. The price of the gift box is quite competitive. With the same brand and ingredients, th eprice of Maxim’s 8 installed moon cake gift has risen to HK $ 288 yuan, up 15.67% than last year. But given Maxim does not provide this gift in the mainland market (not even in the Tianmao Store), those who want to enjoy the moon cake can only buy them through other channels. (Translated by Chinainout
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In fact, this is the second time LINE played the Mid-Autumn Festival card in Hong Kong. In 2013, LINE has launched three limited edition moon cake shaped like Brown bears, rabbits and duck buns in Family Mart in Hong Kong. It triggered panic buying as well, but the red bean fillings tastes ordinary.
In addition to cooperation with LINE, this year Maxim has also been innovative in the field of snowy moon cake in Hong Kong, it has launched the "Mickey & Minnie Dramas Autumn Snowy Moon Cake Gift Box" are quiet novel in the packaging and design; the selling price reached HK $222 with only six pieces. The price is much higher than others.
 

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