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Palace Museum's 'emoji' of cultural relics goes viral(b)

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Core Tip:Last month, Gugong Taobao published several pictures of serious historical figures withsurprisingly amusing gestures, such as the Yongzheng Emperor of the Qing Dynasty wearingsunglasses and poet Li Qingzhao of the Song Dynasty (960-1279) making a victory
Last month, Gugong Taobao published several pictures of serious historical figures withsurprisingly amusing gestures, such as the Yongzheng Emperor of the Qing Dynasty wearingsunglasses and poet Li Qingzhao of the Song Dynasty (960-1279) making a victory sign, sayingone of their designers has gone crazy.

After opening the online store in 2010, the Palace Museum has produced many creative and cutegadgets, and interacted with Internet users in a humorous way.

Palace Museum's 'emoji' of cultural relics goes viral

A screenshot of a mobile phone holder sold in the Palace Museum's online store. 

A mobile phone holder with an imperial bodyguard as a seat, a baggage tag engraved with fourChinese characters meaning "travel under imperial orders" and a fan with Yongzheng's replicaautograph "I miss you too" are among the 7,000-odd cultural creative products popular amongyoung people.

According to public data, sales surpassed 700 million yuan ($109 million) in the first half of thisyear, higher than last year's annual sales.

"We are trying every possible way to encourage people to take home the culture of PalaceMuseum," said Shan Jixiang, director of the museum.

Shan said his team needs to better understand the public's needs, dig out information from themuseum's collection and use modern technology wisely.

Zhang Jingcheng, director of the China Creative Industry Research Center, said the museum hasset a good example for the creative industry.

"By converting its historical and cultural resources into cultural creative products, the museum notonly gets economical benefits but also spreads historic culture," Zhang said.

 

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