"In the past Chinese enterprises were basically catching up others, what we learn at the beginning of reform and open was total quality management in Japan, and then all foreign advanced management mode." Zhang Ruimin, the Chairman and CEO of the Board of Haier Group said, "In the Internet era, the traditional management model does not work, now we have to go to create a new one. In fact, this is an opportunity and a challenge. "
Today, the "Internet thinking" concept and practice is popular in Chinese business community, in fact, as early as in 2005, Zhang Ruimin and his Haier have already begun a change, the core of which is the "Internet thinking."
In the afternoon on August 23, Zhang delivered a speech in Qingdao, Shandong Province, and gave a detailed account to origins, practices and the status of Haier management model innovation in the Internet era.
No successful business, only the enterprise of the era.
Every enterprise is the product of the times. If you can not keep up with the times, you will be eliminated from era. Today, for us, we are in the age of the Internet, we can only keep up with the Internet age.
Internet is irrespective of distance, that is user-centric, not enterprise-centric. Then you now have to meet the needs of users. What the user needs? Individual needs, is to customize.
Exploration, trial and error of business model innovation.
Haier’s exploring content includes three points. The first one is the strategy, the second is the organization, and the third is the payment.
First one, strategy. What is the strategy? Be the first is not strategy, you can find the path to become the first, this is the strategy. Today, the strategy is how to find a path in line with the requirements of the Internet era, your strategy must be changed into line with the Internet age.
We are now looking for customers with the user-centered method not the enterprise-centered method.
Second is to organize. An organization is a social organization, within which there are a lot of small organizations, each person is an organization, everyone has their own ideas, everyone has their own purposes, how do you make everyone take advantage of his potential and turn everyone into entrepreneur.
Third, payment. Payment is actually a drive mechanism for enterprises. According to foreign claims, salaries should not be salaried, but should be charged. Paychecks is what the enterprise gives you and the reward for your work; fee income is the reflection of the value of your users, that is to say, your payment should not be paid by companies, but users. Its basis is that whether you create value for users or not.
